Tuesday, November 27, 2007
Mortgage Marketing - The Next Great Real Estate Loan Bubble And How To Profit From The Boom
First there was the refinance boom--historic ace low rates where every loan was a vanilla sweep dunk. Quick and easy hard cash and the loans sailed through unscathed.
Then came the regular ARMs--because rates were rising and people still wanted those low "bragging rights" rates. They simply had to have got a charge per unit below 5% sol they could one-up the Joneses at the adjacent BBQ and turn out how smart they were.
Next were the 4-payment program loans and option ARMs--because people wanted flexibleness and needed to maintain their monthly payments low but still wanted the large house. Who cares if these were possibly indexed to a foreign exchange (The LIBOR) and extremely volatile?! With a pick of four payments every calendar month what could travel wrong?
Then there were the interest-only loans which became very popular--heck the rich and celebrated have got known about these for years. They only pay involvement and put the other equity in the stock marketplace instead of paying the principal money to the bank. It's the ultimate leverage. But the interest-only loans came with a dark side--negative amortization. People didn't exactly cognize what they were getting themselves into. They wanted to play monetary fund director and, of course, they wanted low monthly payments. Little did they recognize they might happen themselves hanging up-side down with negative equity at the clip of sale.
Silently, the contrary mortgages trickled in--because rates were rising, oil terms went up, rising prices increased costs, and seniors couldn't afford their medication. With their house being the lone thing they had left, people figured if I got it, why not pass it? The nursing place would just seek to acquire their Myxocephalus aenaeus custody on it anyway. Perdition no to that!
Next came the "cut off your arm despite your rate" crowd and the terror of a volatile economy. "You better acquire into a fixed charge per unit before it's too late", being their mantra. That's where we are today since many of the early ARM's from 3 to 7 old age ago are now coming due. It's funny, you'll hear these advertisements all over the radio, trying to acquire people to convert. Some even utilize panic tactics with amusive roller coaster sounds and racks being stretched in the background. How creative!
The adjacent great mortgage boom, I predict, will be the fixed 40 and 50 twelvemonth mortgage. Many of you who I've spoken to on the telephone and through email, have got said the very same thing.
Look for more than mortgage invention to come up as rates go on to rise. With exaggerated pricing in the lodging market, longer fixed loans are the lone manner to maintain rates low adequate for many people to measure up for a home. Not to advert that people look to wish the thought of having a fixed payment per calendar month versus any of the arm options.
Keep in head that many borrowers never mean to remain in the place for the full term of the loan, and will probably sell long before. Heck, a 70 twelvemonth old pickings out a 50 twelvemonth mortgage won't even be alive by then! He'll be 120 old age old! But the loaners don't care as long as he pays his bills.
Currently, there are only a few loaners offering loans with these terms, but be on the expression out for many more than to come. Mortgage loaners have got always been originative with their funding and keeping involvement rates low (no substance what the term) is a great benefit for consumers. It assists acquire people into places and that's what counts. Keeping the existent estate marketplace liquid is important to the economic system and loaners cognize this!
As a broker, subdivision director or loan officer, if you desire to last in this competitory and fierce market, you've got to be aware of what's in store. My advice is to concentrate on the arm transitions for now but maintain an oculus out for the 40 and 50 twelvemonth fixed loans arriving everywhere shortly. Only then will you be in a place to capitalise on the adjacent great mortgage boom.
Labels: loan officer, mortgage broker, mortgage marketing, mortgage training, Real Estate Marketing, sales