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One of the most important attractions for the tourism that comes to Manzanillo is fishing. The Pacific Ocean provides an abundance of fishing opportunities for fishers of all different levels. Manzanillo is located between Puerto Vallarta and Acapulco along the western side of Mexico on the famous Gold Coast. These waters are famous for the fishing, and Manzanillo is famous for sailfish. Manzanillo is self proclaimed the "Sailfish capital of the World", and offers fishermen a unique experience. Fishermen can enjoy the clam waters of the Santiago Bay, or go offshore fishing in the Pacific Ocean. Along with the historic sailfish, fishermen can also catch many other native species such as: giant tuna, blue, black, and striped marlin, and dorado (Mahi Mahi). Unlike most offshore fishing trips that require 2-3 hours to reach the fishing destination, Manzanillo is unique because the offshore fishing takes place only 15-20 minutes after you leave the harbor. The depth of the Pacific Ocean makes a perfect environment for many billfish and Manzanillo uses this advantage to attract fishermen from all over the world. The fishing in Manzanillo can be competitive. Since 1957 the international sailfish competition has been held around the November 20 Revolution Day holiday, and the national sailfish competition is in February.

Manzanillo is smaller than most Mexican tourist locations, but is starting to accommodate for more tourists and residents. The harbor was recently modernized and deepened, allowing access to all major shipping lines around the world. Some cruise ships dock in the Manzanillo harbor and let their passengers enjoy the small town atmosphere. Manzanillo passed Veracruz as the largest port on the western coast of Mexico per volume of cargo; it can admit ships of more than 30,000 tons. Fishing trips in Manzanillo offer passengers more than just fishing. Whales, sharks, sea turtles, dolphins and porpoises play along side the boat and offer passengers a break from fishing. No matter what month you are planning a trip to Manzanillo, fishing is always in season. In Mexico they say, "The only way you do not catch any fish is if you never get on the boat."

Unlike Cabo San Lucus, Manzanillo is a small un-modernized town that still embraces rich Mexican traditions. Manzanillo is not as famous as a tourist attraction, but Manzanillo is known for big tournament fishing. Manzanillo offers visitors great fishing opportunities along with the atmosphere of a traditional Mexican town.